Which term best describes the focus on the content of the writing rather than the writer?

• A. Objectivity
• B. Impersonality
• C. Formality
• D. Authority

Answer: (A)

Focusing on objectivity means presenting the content and evidence without letting the writer’s personal feelings or biases steer the message. In objective writing, the emphasis is on facts, data, and logical analysis, so readers can judge the material based on its content rather than who wrote it or what the writer thinks. Impersonality can involve a detached voice, but it’s about the writer's presence rather than the emphasis on content itself. Formality deals with tone and style, not whether the writing centers on content over the writer. Authority relates to credibility or power of sources, not the balance between content and the writer.